Follie’s Group was founded in 2009 thanks to the brilliant idea of Michele and Franco Iovino, CEO and founder of the company. A young and emerging companies of Italian fashion system specialized in children’s clothing and characterized by a team of high-level, a very flexible company structure ready for the challenges of international markets. The competitive target-price is one of the most important corporate resources that helps to introduce the product in different multi-brand stores in Italy and in the international market. Follie’s Group offers a wide range of products tailored to the needs of style and business of each client. A great value for money makes the product attractive and competitive. The business model of Follie’s Group is to increase its customer base through the continuous acquisition of new brands in order to expand the range of products on international markets. acquisition of the license for a new brand represents an opportunity to improve the corporate image through the prestige of future partners. The aim is to increase the offer to its customers with the proposal of a major international brand, a quality product with competitive price and to be present in stores several times in a season with little flash of fast fashion to give a new style to the consumer market. The core business is the production and distribution of clothing for children from birth to 16 years, managing licensed brands. Follie’s Group has become in few years leader in children’s fashion thanks to the continuously updated stylistic qualities and the production capacity with greatly reduced cost, high quality materials and sub-contractors.