Follie’s Group was founded in 2009 thanks to the brilliant intuition of Michele and Franco Iovino, CEO and founder of the company. A young and emerging company of the Italian fashion system specialized in children’s clothing and characterized by a high-level work team, a very flexible corporate structure ready for the challenges of international markets. The competitive target price is one of the most important company resources and contributes to introducing the product in various multi-brand stores in Italy and in the international market. Follie’s Group offers a wide range of products tailored to the stylistic and commercial needs of each customer. An excellent quality-price ratio makes the product attractive and competitive. The business model of Follie’s Group is to increase its customer base through the continuous acquisition of new brands, in order to expand the range of products on international markets. For Follie’s Group, the acquisition of a license for a new brand represents an opportunity to: improve the corporate image through the prestige of future partners. Increase the offer for its customers with the proposal of a large international brand, a quality product with a competitive price; be present in stores several times in the same season with a small flash of fast fashion to give new style to the consumer market. The company’s core business is the production and distribution of children’s clothing from birth to 16 years, managing licensed brands: thanks to the constantly updated stylistic skills and the production capacity with significantly reduced costs, high quality materials and sub- contractors, Follie’s Group has become a leader in children’s fashion in just a few years.