leBebé is born in 2007 from the creative and entrepreneurial idea of the Paolo, Fabrizio e Mariana Verde, owners of Lucebianca and third generation of a historic Neapolitan family who started the business in 1948 in a small goldsmith’s workshop located in the Borgo degli Orefici, the ancient goldsmith area of Naples.
This marked the beginning of a journey, the development of an art form cultivated with patience and devotion which subsequently led to the birth of Oroverde, an important and current commercial reality in the goldsmith sector.
A brand of Lucebianca, leBebé immediately won the interest of the market and, in a few years, successfully established itself nationally, as well as taking its first steps towards the foreign market.
From the very beginning, the concept which inspired all the creations is very simple and, at the same time, extraordinary: jewels become a means to communicate one’s feelings.
The first product launched, which has now become “iconic”, is the famous – and much appreciated – pendant in the stylized shape of a boy or girl which, over time, has been declined in rings, bracelets and earrings.
After 13 years of success and numerous creations, leBebé is no longer aimed only at mothers but at all women who love the contemporary world and who face life with joy and passion.