FOLLIE’S GROUP


CREATING FOR THE SMALLEST HAS ALWAYS SOMETHING SOMETHING MAGIC

Doing it is also an act of love and, of course, it takes a lot of passion to get the best out of it and to satisfy the needs for practicality that clothing for under 16s must have. A feature that cannot be separated from the equally important one. of resistance for garments that must remain unchanged after a day of playful struggle in making space in the world. All the Follie’s Group brands are born from an idea, supported by a lot of passion and professionalism, of the Neapolitan entrepreneur Michele Iovino, a young man who has dedicated his career to clothing for children.

MISSION

Follie’s Group propone una vasta gamma di prodotti su misura secondo le esigenze stilistiche e commerciali di ogni cliente. Un ottimo rapporto qualità-prezzo rende il prodotto attraente e competitivo. Il modello di business del Follie’s Group è quello di aumentare la propria base di clienti attraverso l’acquisizione continua di nuovi marchi, al fine di ampliare la gamma dei prodotti sui mercati internazionali.

VISION

Per Follie’s Group l’acquisizione della licenza per un nuovo marchio rappresenta un’opportunità per: migliorare l’immagine aziendale attraverso il prestigio dei futuri partner. Aumentare l’offerta per i propri clienti con la proposta di un grande marchio internazionale, un prodotto di qualità con il prezzo competitivo; essere presenti nei negozi più volte in una stessa stagione con piccolo flash di fast fashion per dare nuovo stile al mercato consumer.

TARGET

The core business of the company is the production and distribution of clothing for children from birth to 16 years, managing licensed brands: thanks to the constantly updated stylistic abilities and production capacity with significantly reduced costs, high quality materials and sub- contractors, the Follie’s Group has become a leader in the field of children’s fashion in just a few years.

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